“Biden launched a daring and sweeping immigration invoice on day one,” marketing campaign steering committee member America’s Voice said. “The brand new administration has already rolled out eight main govt actions on immigration coverage. Extra are anticipated this coming Friday. Public assist has by no means been stronger. Democrats acknowledge that the once-feared dog-whistle wedge assaults are shedding their edge. And the immigrant justice motion has by no means been stronger.”

The “We Are Residence” marketing campaign, which launched on Monday, is leveraging that energy following the Black and brown people-powered wins in Arizona and Georgia that cemented Democratic management of the U.S. Senate to launch the eight-figure complete marketing campaign, advocates mentioned in a second launch acquired by Day by day Kos.

“The marketing campaign begins with a 6-figure digital media push in Washington D.C. and focused states to achieve members of Congress and encourage the Biden-Harris administration,” the assertion mentioned. “Leveraging the facility of all companions, the marketing campaign will have interaction in grassroots organizing, group mobilization, direct motion, digital organizing, paid media, cultural organizing and direct advocacy.” Additional teams from the steering committee additionally embrace Detention Watch Community, Nationwide Korean American Service and Schooling Consortium, and UndocuBlack Community, amongst many different main organizations. 

Statements from quite a few the group leaders confused it’s gone time to take a drastically totally different strategy to immigration coverage, one which departs from racism, xenophobia, mass detention and merciless deportations, and places folks first. And that should occur as quickly as doable, they mentioned, together with via govt motion as we combat for laws.

“UndocuBlack is a multi-generational community of Black undocumented folks throughout the U.S. and we’re nonetheless reeling from unspeakable loss, demise and deportations of our members and their family members over the last 4 years,” group co-director Patrice Lawrence mentioned within the assertion. “We should enable these tales to be the wind in our sails making decisive calls for on day one. Transferring with that very same power, UndocuBlack firmly believes that we will undo cruelty not solely from Trump’s administration however past. It should take radical braveness however we should not restrict ourselves.”

“Now’s the time for transformative change,” Detention Watch Community govt director Silky Shah mentioned within the assertion. “Equity, freedom and alternative needs to be on the core of our immigration system, however our present system isn’t set as much as uphold these values, as an alternative, persons are disadvantaged of their liberty, separated from their family members, and put in danger in ICE custody. Biden’s preliminary actions on immigration coverage are a welcome departure from the racism and xenophobia of the Trump period. Now it is going to be essential for the administration to proceed to take motion to undo the criminalization and punitive nature of the immigration detention system.”

The teams launched the marketing campaign in a transferring video. “Right here, as we face a brand new day, we all know that we now have come this far, and we are going to go additional, as a result of we’re residence,” the narrator mentioned.


Biden’s immigration plan features the legalization of 11 million undocumented immigrants at its middle, with an instantaneous path for Deferred Motion for Childhood Arrivals recipients, Short-term Protected Standing holders, and farmworkers. However the teams say that the cruelties of the previous 4 years particularly present how necessary it’s to rework out-of-control businesses like Immigration and Customs Enforcement and Customs and Border Safety. 

“Our folks and our actions have organized for many years to get us to right now,” Neighborhood Change co-president Lorella Praeli mentioned within the assertion. “We’re on the cusp of dismantling a dysfunctional, unjust, and inhumane immigration system, and successful legal guidelines and insurance policies that respect the dignity and rights of immigrants. We’re demanding a path to citizenship and a change of the enforcement system so it now not leads with detention and deportation. We’re demanding a greater future for our households, our neighbors, our kids. We’re demanding a future the place all of us can thrive, no matter race, faith, or birthplace. We’re residence. We’ve been residence.” Click here to find out more about the “We Are Home” campaign.


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