Naomi Osaka had a terrific 2020, and 2021 is trying to be simply as important for the tennis champ. Louis Vuitton introduced that they’ve enlisted the beloved tennis star to change into its new model ambassador. Spotlighted in Spring/Summer season 2021 fashions, the marketing campaign was shot by the home’s creative director of ladies’s collections, Nicolas Ghesquière.
One of many first Black girls to carry the mantle of name ambassador for the luxurious home, Osaka wears her curly hair in her pure ‘fro for the SS21 marketing campaign as a nod to her signature on-court look. The three-time Grand Slam champ additionally sports activities considered one of Ghesquière’s colourful seasonal T-shirts, elevated with illustrative prints and a golden sash that encircles her arm as if in homage to her champion legacy. Lastly, Osaka totes a minute shoulder bag realized in Louis Vuitton’s monogram canvas, uniting the star athlete with the home’s key iconography.
“Naomi is an distinctive lady who represents her era and can also be a task mannequin for everybody,” Nicolas mentioned. “Her profession and convictions are inspiring. I’m in awe of Naomi. She stays true to herself and does not compromise on her values.”
The champ posted the photograph to Instagram with a caption that reads: “Wow, that is loopy. Honored to be @louisvuitton latest Home Ambassador. Shaggy dog story: I first purchased my mother an LV bag once I was 16 as a birthday current, and it is kinda been a practice since. Do I name this a full circle second? Sure 🥰.”
Up to now, the marketing campaign photographs have us mentally establishing a 2021 style temper board, and we will not wait to see what different seems to be Naomi serves up this spring!